Clarke Design Articles

24/06/11: Why small change can change your business

Clarke Design — Fri, 24 Jun 2011

A domain name (you know the www bit) is possibly the most important component of any website. Without it a website simply cannot exist on the Internet. It has no address, so no-one can find it. Email addresses can't exist without a website domain name either. - So how much do you value your domain name? - Do you recognise that this is a stupendously valuable business asset? What would you do if you lost your website domain name ?

01/06/11: Slamming or 'False invoice' schemes

Clarke Design — Wed, 1 Jun 2011

Domain names have a limited registration period (2 years for .uk names and 1 year for .com and .net) and have to be renewed after their initial registration and then again annually or bi-annually as appropriate. You can often work out from the publically available WHOIS database when a domain name renewal is due. Sadly so can the scammers - and they do just this to determine if your website domain name is due for renewal and target you specifically knowing that you may be expecting a renewal invoice or letter.

09/05/11: Why NOT using your CMS is ruining your website

Clarke Design — Mon, 9 May 2011

Do you remember that conversation you had several years back with your website designer? You told them that you wanted to have a content management system on your website so that you could manage the content yourself. You wanted full control over the content so that you could make changes to the site on a regular basis.

04/05/11: 6 great things to have on your contact page

Clarke Design — Wed, 4 May 2011

Contact pages are an absolute must for every professional, business website. Without them you''re giving your online visitors every chance to walk away without getting in touch. In our modern world, trust needs to be earned and a good contact page can help to build that trust by demonstrating your willingness to be contacted in a manner that suits your clients and customers. So what makes a decent contact page and what should you have on it?

14/04/11: Search Engines are like Taxis

Clarke Design — Thu, 14 Apr 2011

Search Engines are like taxis; they just deliver you to somewhere, usually somewhere you have asked to go.

08/04/11: Google Images are not FREE

Clarke Design — Fri, 8 Apr 2011

We get a number of clients that tell us they have sourced their own images for their website. When we ask where they got them from, they reply "Google images". Oh dear... You've probably just broken the law.

05/04/11: Old News is Useless

Clarke Design — Tue, 5 Apr 2011

Talking about the latest news within your company and your industry is vital for your online visitors. It shows that you are in touch with reality, that you are in touch with the rest of your industry, and are active within that community. It gives your visitors faith that you are current and relevant.

26/03/11: Eight questions YOU MUST ask your next website designer

Clarke Design — Sat, 26 Mar 2011

Choosing a website designer can be a tricky business. There are so many things to consider in making sure that you choose the best person to represent your business online. Here are a few of the essential questions to ask your potential website designer, before you ask them to work with you.

01/03/11: Who owns your website?

Clarke Design — Tue, 1 Mar 2011

So you think that you own your website do you? Are you sure? Really, really sure?

14/02/11: Writing Good Website Content

Clarke Design — Mon, 14 Feb 2011

Anyone who's anyone in marketing will tell you that "content is king" The hard part is working out what content you need to write on your website. Which content will be king, how much, how often...